Castigatorii celebrelor premii FiFi, un eveniment anual demarat si sustinut de Fragrance Foundation, au fost anuntati pe pagina oficiala a evenimentului.

Iata care au fost categoriile si care sunt prestigiosii castigatori:

Technological Breakthrough in Packaging/Technology Systems
Victorinox Swiss Army

Technological Breakthrough in Fragrance Creation and Formulation
Givaudan for Miriad 2.0

Hall of Fame
Michael Kors

Male Celebrity of the Year
Usher

CFSS Top Scorer
Amy Cuadra
Sephora

Fragrance Hall of Fame
CKone
Calvin Klein Cosmetics/ Coty Prestige

Women’s Luxe
Lola Marc Jacobs
Coty Prestige

Men’s Luxe
Tom Ford Grey Vetiver
The Estée Lauder Companies Inc.

Unique Boutique
Tom Ford Private Blend White Suede (unisex/women’s)
The Estée Lauder Companies Inc.

Women’s Nouveau Niche
Bond No. 9 Astor Place
Bond No.9 New York

Men’s Nouveau Niche
Bond No.9 Brooklyn
Bond No.9 New York

Women’s Popular Appeal
Halle by Halle Berry
Coty

Men’s Popular Appeal
Seduction in Black
Antonio Banderas – Puig USA, Inc.

Women’s Private Label
Love Rocks
Victoria’s Secret

Men’s Private Label
Patrick Dempsey 2
Avon Products, Inc.

Bath & Body Line
Couture Couture from Juicy Couture
Elizabeth Arden

Interior Scent Collection of the Year
Scentbug Diffuser
Slatkin & Co./Limited Brands

Women’s Media Campaign of the Year
Chanel No 5 “No 5: Train de Nuit”
Chanel

Men’s Media Campaign of the Year
ck one “We Are One”
Calvin Klein Cosmetics, Coty Prestige

Best Packaging – Women’s Prestige
Life Threads Collection: Silver, Gold, Platinum
La Prairie

Best Packaging – Men’s Prestige
John Varvatos Artisan
Beauté Prestige International

Best Packaging – Women’s Popular Appeal
Bath & Body Works Signature Collection P.S. I Love You
Bath & Body Works

Best Packaging – Men’s Popular Appeal
comme une Evidence
Yves Rocher North America Inc.

Perfume Extraordinaire
Firmenich

Retailer of the Year
Bath & Body Works

Editorial Excellence in Fragrance Coverage – Men’s Category
Man, Eau Man (November 2009)
Elle Magazine

Editorial Excellence in Fragrance Coverage – Women’s Category
Scents of Place (December 2009)
Allure Magazine

Editorial Excellence in Fragrance Coverage – Scent Bite
Creative Juices (October 2009)
Elle Magazine

Editorial Excellence in Fragrance Coverage – Blog
Enduring Fragrance (April 24, 2009)
Elle.com – Elle Beauty Intelligence Blog